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Search Results for Author 'Govindarajan, Vijay':
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Reverse Innovation: Ideas from Emerging Countries
Idea posted: April 2013
Institutions: Tuck School of Business
Authors:
How do you sell an automobile in an emerging nation where salaries are a tiny fraction of salaries in developed countries? The traditional answer: make a cheaper model of the…
READ MORE PIN TO MY IDEAS Idea #127
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